HOW MODELS INFORM DECISIONS

BAL_EBook_Graphic_1

YOUR MODEL EXISTS TO ANSWER BUSINESS QUESTIONS. IT IS NOT AN END IN ITSELF.

This ebook defines the role of modelling in decision making.

Understanding the Business Analysis Lifecycle will help you to:

– ask better analytical questions

– better service the needs of decision makers

– prioritise how you invest analytical time

– focus on the business problem, not the financial model